The move expands an effort started last year, when Amazon started offering the Prime discount to people with electronic benefit transfer cards, used to distribute aid for food purchases. They can receive the benefits of Prime - including free fast shipping and video streaming - for $5.99 a month, less than half the standard monthly fee of $12.99. Starting Tuesday, the company will offer a discount on its Prime membership program to the millions of recipients of Medicaid, the public health insurance program for low-income Americans. Now, Amazon is taking another step to persuade them to spend their money on the site. But people with low incomes have been less loyal to the retailer. SEATTLE - Amazon has had no problem getting affluent households to buy from its online store.
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